Serums FAQ

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Dermatologists favor layering skincare products to get the most out of them individually and collectively. It’s likely that you are not, so here’s what you should know about the first treatment step: Serums. 
 
What is a skin repairing serum?
It’s one of the most important products you can use. It delivers powerful active ingredients as small molecules in intense concentrations. And that means a serum gets through the skin with speed and efficiency to specifically target and visibly correct damage.
 
When is it best to apply a skin correcting serum?
It should be applied twice daily and is the first product that should be applied to the skin after cleansing.  A moisturizer can be layered over it morning and night. And don’t forget the sunscreen – it’s a must following morning serum use.
 
Is a serum really a moisturizer?
Not in the truest sense. A serum can have hydrating ingredients, like hyaluronic acid in it to boost moisture retention but, that doesn't make it a moisturizer, particularly since hydrating creams are traditionally richer and create a barrier on top of the skin.
 
What ingredients define a serum’s purpose?
There are mainly six categories of active ingredients:  antioxidants, peptides, retinol, growth factors, alpha and beta hydroxyl acids, and unique botanicals.
 
Which ingredient is best for improving skin tone and reducing wrinkles?
An antioxidant-rich serum works extremely well at preventing oxidative strain from pollution and UV radiation. It can be used under a sunscreen in the morning and at night under a moisturizer. Essentially, it is multifunctional and protects the skin at the same time it evens skin tone and reduces the number and depth of facial wrinkles.
Which is best to firm skin?
A serum rich in peptides, enzymes and/or retinol can help to boost collagen and elastin production and restore firmness to the skin. 
 
Which to brighten and regenerate skin?
A serum containing retinol accelerates cellular renewal and brightens the skin as a result, making it appear more luminous and smooth.
What about a serum for overnight renewal?  
It can certainly help the skin help itself by strengthening the skin’s barrier function. Overnight repair is a natural process best performed during the restorative hours of sleep. Look for a serum containing essential oils like primrose and lavender and the botanical lipid, squalene.
 

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