It’s official. NEOVA Sunscreens Declare EVERY Month One of Skin Cancer Awareness

Because the Skin "Curification" isn't seasonal.

Dermatologists tell us that little gets them as crazy as those who don’t wear sunscreen every day – except maybe the reasons they give for not. Wearing sunscreen every day, they say, is clear-cut: 

Sun exposure damages the skin and potentially causes skin cancer and surely brings on early skin aging. Sunscreen is the ‘curification’ of cutting those possibilities down. Case closed. 

So why, then, did a 2023 survey uncover that less than 30% of women wear an SPF daily

This is likely because, dermatologists say, sunscreen myths and misbeliefs persist despite the statistics, even among smart people.

So you don’t get burned by misconceptions, we’ve relied on board-certified dermatologists to sort 

The Most Often Repeated MisBeliefs About Sunscreens 

[Mis] Belief #1: “New research says that sunscreens are unsafe”.

No wonder you’re confused. We know there have been unfortunate, unsubstantiated claims about the safety of sunscreens and some of their ingredients. We know from a massive body of research and years of use that sunscreen is critical to protecting skin from sun damage and reducing the risk of skin cancer. So blatantly false are the claims that the Food and Drug Administration (FDA) published a journal article in response to them, stating the results of the Agency’s study clearly showed there is no cause for anyone to refrain from using sunscreen.

[Mis] Belief #2: “Sunscreens are bad for the environment.”

The study that started the rumor was woefully flawed. We agree that coral reef degradation is an important environmental issue, and we take it seriously. The causes of coral bleaching have been addressed by scientists around the world who say experiments undertaken to date have been largely ex-situ (in a lab, not in the sea). “There is a lack of firm evidence of widespread negative impacts at reef community and/or ecosystem level. The evidence available may not properly reflect conditions on the reef, where pollutants may rapidly disperse and be diluted”.

[Mis] Belief #3: “Chemical sunscreens are bad for you.”

One word to describe it is pseudoscientific. The implication is that physical/mineral sunscreens are “cleaner”, when in fact there’s no good evidence that either type is harmful. When the FDA issued new ingredient guidelines, it wasn’t meant to name unsafe ingredients, it was a request for more safe ingredient information from manufacturers. 

The American Academy of Dermatology (AAD) joined the discussion and continues to recommend daily use of a broad-spectrum sunscreen with an SPF 30 or above. Really, would the AAD state it “has not found a toxic association with sunscreen ingredients that are currently being used”, if it had?

[Mis]Belief #4: “I wear High SPF Sunscreen so I haven’t a worry.” 

Hold on a minute there. Real life is not like life in the lab where SPF is validated.

The SPF level only tells you how long the sun’s UV radiation would take to redden the skin when a product is used exactly as directed versus the amount of time it takes without any sunscreen. So under ideal conditions,  SPF 30would take  30 times longer to burn skin compared to no sunscreen protection. Fact: SPF 30 allows about 3 percent of UVB rays to hit skin; SPF of 50 allows about 2 percent of those rays through. That may seem like a small difference until you realize that the SPF 30 is allowing 50 percent more UV radiation onto your skin. 

Do not let a high SPF create a false sense of security. No, you cannot stay out in the sun any longer. Yes, you have to reapply it or risk getting a lot more UV damage, which, of course, defeats its purpose entirely.

[Mis]Belief #5: “I don’t need to wear sunscreen every day, especially if I’m in the car.”

Oh, but you do – in fact, it causes what’s known as Left-Sided Syndrome. In countries where vehicles have the driver's seat on the left side, the left window becomes a transmitter for accelerated sun damage. You see, standard auto glass allows UV-A (aging rays) to easily pass through the driver’s side window while nearly all UV-B (burning rays) are blocked.

UV-A damage runs deep, upsetting the skin's structural integrity and triggering oxidative stress and inflammation. This progressive disruption leads to a decline in skin elasticity, firmness and an increased risk of skin cancer. 

Bottom Line: UV exposure is 5 times greater to the left arm and 20 times greater to the left side of the face so, wear sunscreen, like NEOVA Everyday SPF 44, even on cloudy days.

[Mis] Belief # 6: “As long as I don’t burn, it’s healthy to get a little color. A base tan helps prevent sunburn.”

Stop right there. There is no such thing as a safe “base tan” or a “healthy tan” exists. UV exposure is a proven cause of skin cancer and unprotected exposure to these rays significantly increases your risk of developing skin cancer. Tanning, like sunburn, causes serious DNA damage to the skin. Patented

NEOVA  Silc Sheer SPF 40, Everyday SPF 44 and ACTIVE SPF 43 with DNA repair enzymes remove that damage before it becomes permanent and return cells to a healthy functioning state, reducing the risk of damaging mutations replicating themselves. The 2015 Nobel Prize in Chemistry proved just how DNA repair enzymes perform the miracle.

[Mis] Belief # 7: “ I wear a very good sunscreen, so I don’t need anything else.” 

Not so. Conventional sunscreens – even the best of them with high SPF levels – are meant to protect during exposure. And they do. What they cannot do is repair the cellular damage from the rays that managed to escape the blockers and filters – the ones that put cells in an energetically excited state during and after exposure. For these, DNA repair enzymes and antioxidants are needed to supply critical resistance to overloaded, overburdened cells. 

Clinical studies have demonstrated a significant difference in NEOVA  Silc Sheer SPF 40, Everyday SPF 44 and ACTIVE SPF 43 – all with DNA repair enzymes to protect and repair and a complex of the most powerful antioxidants to reduce the damage burden on cells. So that takes care of exposure hours. When combined with DNA repairing serums, like DNA TOTAL REPAIR or ADVANCED HA and CRÈME DE LA COPPER, DAILY MOISTURE AND NIGHT THERAPY treatment creams pre-and-post-exposure, the protect and repair circle is complete. And any similarity to a miracle is purely scientific. 


Sander M, Burbidge T, Beecker J. The efficacy and safety of sunscreen use for the prevention of skin cancer. CMAJ. 2020 Dec 14;192(50):E1802-E1808. doi: 10.1503/cmaj.201085. PMID: 33318091; PMCID: PMC7759112.

Joshua D. Fox, MD , Gabrielle Benesh, BS, Michael Abrouk, MD,Robert S. Kirsner, MD, PhD.

Controversies in Sunscreens: A Practical Approach. 2020DOI:

Guan, L.L., Lim, H.W. & Mohammad, T.F. Sunscreens and Photoaging. Am J Clin Dermatol 22, 819–828 (2021).

American Academy of Dermatology comments on follow-up study on absorption of sunscreen ingredients

AAD President George J. Hruza, MD, MBA, FAADAmerican Academy of Dermatology