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Photodamage occurs every day. Even in cloud cover, ultraviolet [UV] radiation assaults exposed skin. UV-induced damage is cumulative; its effects on the skin’s DNA account for nearly all visible signs of aging and contribute to about 90% of non-melanoma skin cancers.

 

DNA, which controls the genetic program of the skin, absorbs both UVA and UVB radiation. Each incidence of sun exposure triggers a complex response in the cells, whether or not sunburn forms. After decades of repeated cycles of damage and repair, skin eventually loses the ability to repair itself. The consequences are dramatic. Sun exposure causes visible signs of photoaging. In the early stage, they may appear as:

• Freckles and Age Spots

• Spider Veins

• Loose, Dry Skin

• Rough, Leathery Skin

• Fine Lines and Wrinkles

• Uneven Complexion 

How You treat the signs of sun damage makes all the difference.

Making the association between DNA damage and premature skin aging, NEOVA delivers complete, continuous, optimized skin care solutions by combining DNA repair enzymes and Copper Peptide Complex® [CpC] technologies. These unique, award-winning DNA CoFactor formulas significantly reduce the visible signs of photoaging by targeting its cause—skin DNA damage—a discovery that has revolutionized the way women care for their skin.

 

The 2015 Nobel Prize for Chemistry was awarded to three pioneering scientists who have shown how several DNA repair systems function to repair damaged DNA. The same DNA repair science that won the 2015 Nobel Prize in Chemistry is used in NEOVA groundbreaking formulas.  Now that’s SmartScience, with the most advanced technology available.